Social Media Management That Knows Where the HIPAA Line Is

Fewer than you think. For most clinics, home care agencies, and NEMT companies, Facebook and Google Business Profile posts reach families making care decisions, and LinkedIn reaches facility partners and referral sources. We'd rather run two platforms consistently than five badly — and we'll say which two in the audit.

Sometimes, but that's not its main job — and we won't pretend otherwise. Social presence works as proof: families comparing providers check whether you look active, staffed, and real before they call. It compounds with local SEO and referrals rather than replacing them. Expect trust-building first, direct inquiries second.

Yes. We build a monthly content calendar, you review and approve it, and only approved posts get scheduled. Over time most clients loosen the approval loop as trust builds, but the control always stays yours — including an immediate stop on anything, anytime.

A dedicated person assigned to your account writes it — the same one every month, not a rotating pool. They learn your voice from your existing materials and onboarding call, and early rounds of feedback tune the tone. Photos and stories come from your team; we handle shaping, captions, and scheduling.

We monitor and respond within your set hours using approved response guidelines — including the HIPAA-safe handling of anything that touches patient information. Complaints get acknowledged publicly and moved to a private channel fast. Anything sensitive or legal gets escalated to you, never improvised.

It's billed as a part-time dedicated seat — hourly, no setup fees, no annual contract. Cost scales with posting frequency, platform count, and whether we're also handling messages and reviews. The free audit recommends a realistic scope, and we'll say plainly if you don't need us yet.